American Family Insurance x Milwaukee Brewers Spring Training Activation

Illustration

Spring Training is a huge time of year for Arizona. The sunny days (without excessive heat) create quite a draw for tourists and locals alike to spend time outside rooting for MLB teams across the valley. As a sponsor of the Milwaukee Brewers, American Family Insurance set up an on-site activation at the American Family Fields of Phoenix for the 2025 spring season. Their signature red-roofed house featured a postcard station for attendees (young and old) to write postcards to send to friends and family. They’ve even provided stamps.

I had the opportunity to design two postcards to be shared with game-goers, and were also featured on a statement wall within the space.These illustrations incorporate a mix of baseball, Arizona landscapes, and love for the MKE home team.