Carvana Turns 10
Visual Design, Art Direction, Brand Activation
To celebrate Carvana’s 10th birthday, we wanted to create a cohesive experience on both an internal and external level. Internally, we celebrated our company mascot, Wavy Guy’s, 10th anniversary with the company. Externally, we wanted to engage with our customers and followers via social channels to evoke nostalgia as we celebrate key milestones of Carvana over the last 10 years. These visuals focused more on the celebration of 10 years as a company.
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Location: Phoenix, AZ
Collaborators: Kelsey Herrett, Dallas Clark
Internal Key Visual
External Key Visual
DIGITAL ASSETS
Gifs/Stickers for Social Media
Digital Postcard
Employees had the opportunity to fill in their own text through a google form and a custom card would be sent to the recipient via email.
Internal Email Headers
The week leading up to the celebration our internal communications team sent emails highlighting some key milestones from our first 10 years as a company.
Advocate App Wallpapers
For our customer advocate teams, we created digital wallpapers to be used on their device log-in screens.
SOCIAL ASSETS
Instagram In-Feed Post
Inspired by a road trip down memory lane, we created a 10-slide carousel highlighting a key milestone from each of our 10 years of business.
PRINT ASSETS
Party Garland
Part of the party decor kit for the celebrations held at our HQ offices.
Cupcake Toppers
Part of the party decor kit for the celebrations held at our HQ offices.
Party Hats
Part of the party decor kit for the celebrations held at our HQ offices.
