Marigold: Logo

Visual Design, Brand Development, Illustration

Marigold is a local retail concept offering books, gifts, and other curated goods, with a focus on connection and inclusivity (specifically within the LGBTQIA+ community). While they currently operate as a pop-up, Katherine and Maggie (founders) are working towards opening a physical storefront and wanted to refresh their existing logo. Community engagement is a large part of their growth plan, so they asked that the logo be uniquely recognizable. The final design features a simplified illustration of the marigold flower, paired with a bold and playful type treatment that evokes a sense of approachability.