2024 Progressive Ballot Guide + Vote Merch Capsule

Illustration, Digital + Print Design

Ahead of the 2024 General Election, I partnered with friend and local Flip The Vote representative, Laura Pearl, to create a Progressive Voter Guide for Maricopa County. Our goal was to create a simplified, digestible, and visually engaging guide to the often intimidating election ballot. Laura assembled ample research on candidates, propositions, and community measures and together we compiled this information into an 8x8 printed card and a social post for easy saving and sharing. We looped in local businesses who offered to keep stacks of the guides in their stores for people to take home (for free!). We printed and distributed over 300 ballot guides, and the social post received over 118K views, 2.2K shares, 1.3K saves, and 1.4K likes.

Additionally, I launched a limited edition merch capsule of posters, buttons, stickers, and shirts, with all proceeds benefitting Flip The Vote and their grassroots partners who work to protect democracy year-round (specifically in swing-states). This capsule raised over $900 for the organization. (You can shop what’s left of the capsule here at a discounted price with proceeds still going directly to Flip The Vote).